Pamaya Software Development, Design and Optimisation Services
Our optimisation services include, but are not limited to:
- Keyword Research and Development, as a part of Web Site optimization.
- Targeted Entry Pages
- Ongoing Search Engine Positioning, as a part of Web Site optimization
- We believe that by designing, developing and delivering technologically advanced, search engine friendly websites that in many instances we negate the need for further SEM (Search Engine Marketing (Pay Per Click or AdWords).
- #1 ranking for £1000 per month..
- Traditional ‘organic’ growth we feel is significantly more robust than schemes which purport to gain you
- Pamaya can provide you with a website health check completely free of charge and without obligation so that you fully understand the effectiveness of your website before expending any more well earned revenue.
- We felt that it may be useful for you to better understand the terminology used to include a list of most commonly used words or phrases. Please click on the word to expand its explanation.
This SEO Glossary could in theory contain 1,000 terms. We've started with the most important from a search engine optimisation viewpoint and will add more on a regular basis
AdWords - Google's advertising system which serves text ads related to search terms.
Backlinks - Simply links pointing to any website. Backlinks to a given website can be measured using the Google Toolbar.
Blog - A frequently updated journal or diary usually, often hosted by a third party.
Click Through - or Click Thru - what happens when a user clicks on a link and enters a new page. The term refers to the noise a mouse makes when pressed.
Cross Linking - the practice of linking together several domains usually owned by the same person/company. Main purpose of which is to increase link popularity, but SEO overuse can lead to search engine penalties.
DESCRIPTION Tag - Meta information tag inserted at the top of a web page to describe the contents.
Doorway Page - Web pages, often specifically engineered to rank highly on search engines - also known as Gateway Pages.
Excessive use of such pages can lead to search engine penalties.
FFA - Free For All link pages, see Link Farms.
Freshbot - A Google spider which updates the engine with recently updated pages
Gateway Page - see Doorway page
Google - The world's favourite search engine at http://www.google.com.
Googlebot - Google's main spider which scours the web for pages
Google Bomb - A recent practive which involves setting up multiple sites which link to a single website with the sole purpose of increasing Google ranking or manipulating Google's search results. Often favoured entertainment for Bloggers.
Google Dance - The name given to the period when Google updates its search engine rankings. Google's main and secondary server results will be different during this time.
Google Toolbar - software provided by Google which inserts the Google search bar and other features into a user's Internet Explorer browser.
Hit - the occurrence of a single file being downloaded from a server due to a visitor viewing a webpage. A hit also includes all graphics files, style sheets, etc. So if a visitor visits a single page, this action may create multiple 'hits'. Beware of anyone claiming to have had 1000 hits in a day, since this could actually mean only 50 web pages have been viewed in reality!
KEYWORDS Tag - Single or multi-word phrases which describe what the content of a webpage is about - inserted into the
Meta Tags at the top of a page.
Keyword Density - The number of times any keyword is repeated within a web page, expressed as a percentage of the total number of textual words on the page.
Link Farms - Free For All link sites which exist for the sole purpose of increasing the site rankings for their members.
Not recommended unless you want your site banned - best to use traditional search engine optimisation strategies.
Link Popularity - The measurement of inbound links to a particular webpage by search engines, often to determine the relative importance of a page.
Meta Tag - The group of page definitions coded into a website - the most important from an SEO point of view being the TITLE, DESCRIPTION and KEYWORDS tags.
MSN Search - Microsoft's search engine at http://www.msn.com
Open Directory - Massive directory of websites reviewed by humans at http://www.dmoz.org. Results also appear on many search engines including the all important Google.
PageRank - The name given to Google's method of ranking pages according to a number of factors such as link popularity.
The Pagerank will display as a number out of 10 in a green bar of the Google Toolbar whenever you visit a website.Page View - The single instance of a web page being viewed by a user. Useful for measuring web site traffic popularity.
Ranking - Term used to describe the relative position of a webpage in any search engine results. The higher, the better of course.
ROBOTS Tag - Meta information tag used to tell visiting search engine robots how to behave (e.g. not to index a certain page, or not to archive a certain page)
SEO - Search Engine Optimisation (or Optimization if you're from the U.S!)
Search Engine - Web sites which allow users to query a database of other sites, e.g. Google, MSN Search.
Search Engine Optimisation - the practice of priming web pages to enhance their rankings in search engines. Now a massive industry.
Submission - the process of informing a search engine or index of the existence of your website. Not required for many search engines, since Google will most likely find your site first.
TITLE Tag - Meta information tag inserted at the top of a web page, and displayed in the browser bar.
Yahoo! - The world's leading search engine and directory before Google exploded. Still a strong second in the rankings and worthy of a visit at http://www.yahoo.com
If you have any questions, or ideas please email info@pamaya.com